Metrics and meaning: how do you measure success?

My giveaway closed on Sunday after one month with 676 people requesting A Deconstructed Heart. I did not have time to really promote the giveaway, so I’m very pleased with the results. I also saw a large increase in the number of people putting my title on their to-read shelf; if even a small number of them mosey on over to give my book a second look, I will be happy indeed.

I started to think about what constitutes success in the modest aspirations of a self-published author. I have not written a Dan Brown page-turner, or a dystopian novel that channels the zeitgeist of a generation, or a magical series that delights adults and children alike. There will be no tsunami of sales or selection to Oprah’s Book Club. There will only be small conversations about my book taking place in disparate places, a flowering and fading in different parts of the country (and sometimes, different parts of the world) as someone new bends back the cover of my book–or clicks on the title page in their Kindle–for the first time. That is a limited but gratifying marker of success.

Revenue from sales is a wonderful validation, but it does not necessarily quantify an author’s achievement–just ask Dave Eggers, who gave an honest and rather disheartening breakdown of his income from sales of A Heartbreaking Work of Staggering Genius, a New York Times bestseller, in the preface. Yet, his was definitely the “it” book for a while and launched him in the publishing world with a bang. 

Reviews, as I have mentioned before in previous posts, tell authors that they are doing something right. Personally, I am greedy for these, especially for the feedback that makes me feel as if the reader “got it,” and perhaps, even more, when she or he sheds new light on my writing for me. It is a gift to be read by a reader who is engaged, thoughtful and passionate. That reader is someone with whom I would love to share every book that means something to me. I am honored that A Deconstructed Heart has been chosen for three book clubs next month (two in Illinois and one in Canada), and I am very excited to attend one in person: the DesiLit Book Club at The Book Cellar in Chicago on June 3.

There is also quantifiable success evidenced in the metrics for my work–the numbers continue to grow at a modest rate: sales, reviews (Amazon & Goodreads), blog appearances, and selections to Goodreads shelves (380 to-date for A Deconstructed Heart).

I am delighted to be where I am today with my book and short stories, but I keep turning over the question of when it is that I will feel that I have achieved success with my work. Yet, I must realize that I am always moving the goal posts: by continually sharing my writing with more readers and reviewers in every way I can, there is no limit or end point to the life of my book. This, too, is success: a victory over the tendency in me to rest on my laurels (a wonderful euphemism, that).

I think Flaubert hit it on the head, when he noted that, above all, success is self-mastery : “The most glorious moments in your life are not the so-called days of success, but rather those days when out of dejection and despair you feel rise in you a challenge to life, and the promise of future accomplishments.

Onward.

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Giving it away

I have taken a little time out of blogging over the past two weeks, but I have been working hard to get the word out about my books in different venues.

I’m currently running a giveaway for A Deconstructed Heart on Goodreads. It is a great way to drive up exposure for authors. So far, 173 people have signed up and the majority of them have added A Deconstructed Heart to their to-read lists, and I’m only in the 5th day of a month-long drive. I will be sending out two signed copies to the winners in either the UK or the US in mid-May.

It’s my first giveaway and I have to say I am enjoying the process. I did my research and learned some valuable tips before I waded in: I started my giveaway a few days after enrolling my book to take advantage of a surge of interest on the first day of the giveaway. I made sure my start and end dates did not coincide with the end of the month/national holidays. I emphasized that the copies would be autographed with my chicken scratch (because apparently that is desirable.)

I’m also continuing to give out copies to gather reviews: in the next day or so, I will send a few copies of my book to a nascent book club in Canada for the Masala Mommas blog. Last week I sent a copy to the Printers Row Journal, the Books section of the Chicago Tribune, for review. Fingers crossed on both counts.

In the meantime, my book has been chosen for two book clubs in the next few months. I feel very honored to be invited to provoke and/or participate in the conversations about A Deconstructed Heart, and I hope to come away having learned something new about it from different readers’ perspectives.

My heart is telling me to lose myself in a story again, however, and I’m beginning to feel writer’s withdrawal. I feel good about what I’ve been able to do in the last few weeks, but my first love is calling. I have three more stories in mind for The Purana Qila Stories, and then I will take a deep breath and explore options for another novel. I can’t wait.